The 16th Annual Las Vegas Travel Agent Forum (LVTAF) concluded last week at the Paris Las Vegas Hotel & Casino, marking another sold-out success for Travel Show Marketing Group (TravelSMG). The event served as a powerful convergence of the industry’s most dedicated Travel Suppliers and Agents, fostering thousands of meaningful touchpoints through education sessions, 1:1 meetings, a global trade show floor, and specialized networking. The 2026 Forum was focused on true engagement and provided a robust platform for attendees to navigate the evolving travel landscape.
“The energy on the floor this year proved that the partnership between Travel Suppliers and Agents is stronger than ever,” said Jim Cloonan, President of TravelSMG. “In an increasingly digital world, there is simply no substitute for the trust and collaboration built through in-person engagement. LVTAF isn’t just a trade show; it’s a catalyst for the industry. By providing a face-to-face environment where Travel Agents gain hands-on experience and build direct supplier relationships, we are empowering the next wave of travel growth.”
Building on its signature conference format, this year’s program also introduced a broader range of immersive and hands-on experiences to complement traditional presentations:
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Advanced Travefy Programming: This year’s event featured two distinct opportunities for Agents to master their tech stack: the Innovation Lab, which built a live Hawaii itinerary on-stage with partners like Viator, VAX/ALG, and Worldia, and the debut of Travefy Live, an immersive masterclass focused on streamlining workflows, mastering CRM tools, and elevating the client experience.
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Exclusive Sandals Presentation: Agents enjoyed a curated lunch featuring a deep dive into the brand’s newest developments and upcoming Caribbean opportunities.
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Expansive Trade Show Floor: The industry’s most diverse trade show floor featured hundreds of Travel Suppliers from around the globe, including DMCs, tourist boards, major cruise lines, and resort brands.
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Strategic Educational Tracks: On top of tailored sessions focused on sales strategies and niche marketing, Agents enjoyed product and destination training from Visit Anchorage, ItaliAbsolutely / Sardinia Tourism, Avanti Destinations, Downtown Travel / AvantGarde Vacations, and a collaborative session from Tourism Australia / Air New Zealand.
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Travel Agent SELECT Delegation: LVTAF’s hosted application-based program for top-tier Agents, facilitated hundreds of one-on-one appointments to foster deep business connections.
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Elevated Networking: Attendees enjoyed a diverse social calendar, including a poolside reception and an exclusive evening for the SELECT delegation at the F1 Arcade. This mix of evening events and the organic, informal networking that happened between sessions ensured a constant exchange of ideas and the strengthening of business bonds between Travel Suppliers and Agents.
As the industry’s leading event for travel experiences, LVTAF continues to receive global support from across key organizations and partners, reinforcing its position as the "can't-miss" event of the year.
Building on this year’s success, registration is now officially open for the 2027 Las Vegas Travel Agent Forum, taking place once at again at the Paris Las Vegas Hotel, March 21 - 24, 2027. Travel Suppliers interested in securing floor space for the 2027 show can contact Jim Cloonan, at jim@travelsmg.com or request more information on the event website.
ABOUT TRAVEL SHOW MARKETING GROUP
Travel Show Marketing Group (TravelSMG) is an independent organization offering solutions that drive success in the B2B leisure vacation market. Since 2009 TravelSMG has partnered with thousands of tourism clients to engage and empower the North American Travel Agent community through education, networking, and global experiences. Their diverse range of engagement solutions includes large-scale trade shows, specialized niche-focused events, and a comprehensive suite of digital opportunities. For more information on TravelSMG and their events visit: www.TravelSMG.com .