We are so excited to announce one of our newest initiatives – Amazing Destination Experiences (ADE) — specifically focused on partnering with destinations around the world to act as the conduit in connecting them with top-tier North American Travel Advisors through immersive, custom, in-market experiences.
ADE is a unique offering from TravelSMG that works directly with destinations to identify a select group of North American Travel Advisors fitting a specific profile (determined by the destination) and creating a tailored schedule of events and experiences to fully immerse and educate the advisors on the beauty and culture of the destinations, so in turn they can better sell the destination to their clients.
The program incorporates not only our long-standing success in event production, but will offer a customizable program to those destinations that participate. Each unique program can be customized based on specific needs and budgets and offers a tailored Advisor recruitment process. Participating destinations will have direct access to an exclusive group of top-tier Travel Advisors who are eager to build their supplier network and overall profitability.
To lead the new initiative, we are pleased to announce we have hired travel industry veteran, Lauren Shoaf Pace, as VP of Global Development. Pace will be spearheading all aspects of communication and event management for the ADE program. She officially starts in this capacity October 2.
Pace comes to TravelSMG with nearly 20 years of industry experience. She most recently served as Director of Global Marketing and Trade at VISIT FLORIDA, where she oversaw the strategy development, planning, budgeting, execution, management and measurement of all traditional trade efforts, trade and consumer advertising and co-op development for 12 global markets. She also lead the VISIT FLORIDA team in achieving the highest international market share of any state to date and efforts resulting in Florida being named the #1 international destination both Colombia and Mexico.
If you’re interested in learning more information about the Amazing Destination Experience can reach out to Lauren Pace at 850.443.9945 or lauren@travelsmg.com .
ABOUT TRAVEL SHOW MARKETING GROUP
Travel Show Marketing Group (TravelSMG) exclusively serves the B2B travel agency channel with a diverse portfolio of events and a proven track record in producing both large scale trade shows and smaller boutique niche focused programs. They are experts in producing trade shows where travel agents and industry suppliers connect for education, networking and incredible experiences. Their suite of events includes: Las Vegas Travel Agent Forum, Romance Travel Forum, European Travel Agent Forum, Travel Agency Owners Forum, Family Travel Advisor Forum and Amazing Destination Experience. For more information on TravelSMG and their events visit www.TravelSMG.com .
