(Boston, MA – February 26, 2019) Travel Show Marketing Group (TravelSMG) an independent event organizer which caters to the North American travel agents and global travel supplier communities has announced the launch of the European Travel Agent Forum (ETAF), set to take place in Poznan, Poland from November 10 – 13, 2019.  The event will focus on Europe as a leisure travel destination, with supplier representation spanning the continent.  Sellers will comprise a fully-vetted audience of North American travel agents with a robust and growing book of European business, seeking destinations, hotels and unique experiences specific to the European vacation market.

Travel agents in attendance will undergo an extensive qualification process, where an evaluation of their sales volume, booking habits and overall European sales will be reviewed to determine eligibility.  The profile of the average delegate will meet a minimum threshold of $1 Million (USD) annual sales, have an existing book of European business, with proven strong potential for sales growth through European vacation sales.  All agents will be invited to attend on a hosted basis and will also have the chance to choose from a few pre and/or post familiarization opportunities throughout Europe.

“While ETAF is our first venture in Europe, TravelSMG as a company is a very familiar and respected name to suppliers from around the globe.  Our track record in producing successful events, has garnered the support of hundreds of global partners that continue to include our events as part of their annual strategic marketing plans for growth.  With Europe representing a core base of our partners, ETAF will undoubtedly become another successful program, where suppliers and travel agents alike will come together to grow their businesses.”, said Jim Cloonan, President of Travel Show Marketing Group.

This exclusive program will have space for 65 European vacation providers, representing tour operators, destinations, hotel properties, river cruises and other commissionable vacation experiences. In addition to limited number, individual categories will also offer limited participation.  Participating supplier partners will have the chance to conduct mutual interest one-to-one private meetings with the hosted agents, take part in exciting local networking events and strengthen their brands visibility through a full cache of marketing initiatives.

The host property for ETAF is the Hotel Novotel Poznan Centrum, located in the center of Poznan, Poland.  The event will be held in partnership with DMC and, and is also supported by the City of Poznan, the Polish National Tourism Board and others.  At press, the AIC Hotel Group, which represents Hard Rock Hotels of the Caribbean and Mexico were signed-up as a professional partner, underscoring the value TravelSMG offers, and the overall importance of educating the travel agent community to various experiences on a global level.

Suppliers interested in learning more or signing-up, can contact Jim Cloonan, at (617) 337-5132 or via email at  Travel agents interested in being considered for one of the coveted hosted positions can fill out the inquiry form here:

About Travel Show Marketing Group
TravelSMG is an independent event organizer who caters exclusively to the North American travel agent community.  The team has a proven track record in producing some of the most acclaimed leisure travel trade shows and events, working collaboratively with the industry’s leading organizations and experts, to provide top-notch education, networking and supplier engagement.  The TravelSMG portfolio includes the Las Vegas Travel Agent Forum, an annual large-scaled tradeshow and conference; the International Travel Agent Forum; and it’s Specialty Travel Forums division, which includes the Romance Travel Forum; and Family Travel Advisory Forum.  The company is dedicated to providing innovative programming and content to support the professional growth of travel agents eager to cultivate their business and expertise.  For more information on TravelSMG visit